Are Markets poised for a deep cut?

The human behavior plays a very important role as to what happens to markets in short to medium term. Currently ...

How an industrial adhesive product like Fevicol became a household name in India?

Fevicol is one of the most iconic brands owned by Pidilite since 1959. The company was initially called Parekh Dichem. ...

PM CARES! Does He?

On March 28, the government had set up the 'Prime Minister’s Citizen Assistance and Relief in Emergency Situations Fund’ (PM ...

Incentives: A Hidden rule that drives Humanity

Incentives rule the world yet we fail to grasp this simple principle. Incentives are the driving force in any behaviour ...

Decoding the Cobra Effect. And a lesson for KYJUS

The term is used to illustrate how incorrect stimulation in economics, business, and politics can cause unintended consequences and is ...

Laurus Labs – Company Analysis

Laurus Labs is a Pharmaceutical Company that operates in majorly three divisions Generics API’s; Generics Finished Dosage Formulation(FDF), and Synthesis/Ingredients ...

Applying BCG Matrix in Investing

The BCG Matrix or the Growth-Share Matrix is a very popular portfolio planning model which was developed by Bruce Henderson, ...

The Seduction of Pessimism

Pessimism means a tendency to think negatively. A pessimistic person may frequently identify and focus on the negative or unfavourable ...

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